About

Think Dirty offers a mobile app that scans barcodes of beauty, personal care, household, and pet products to reveal their ingredients. Users receive clear ratings on potential health and environmental concerns, along with explanations for each ingredient. The app suggests cleaner alternatives to support informed daily choices.

Founded in 2012 by Lily Tse, the app draws from years of ingredient research to empower consumers in the cosmetics industry. It covers personal care, baby products, and cleaning supplies, providing real-time analysis and personalized ingredient preferences. Available via free trial, weekly subscription, or lifetime plan, it prioritizes transparency for sustainable health decisions.

Think Dirty stands as a practical tool for those seeking measured control over product exposure. By decoding everyday items, it enables strategic shifts toward safer options without overwhelming complexity.

Longevity Contribution

  • Scans personal care, household, baby, and pet products with real-time ingredient ratings and explanations.
  • Provides community-driven 'Would Buy Again' scores alongside health and environmental assessments.
  • Offers 100% customizable ingredient preferences for personalized product evaluations.
  • Includes 'My Bathroom' ratings analysis to track and optimize personal product collections.