The Carnivore Bar

The Carnivore Bar is a shelf-stable meal replacement bar designed for people following carnivore, ancestral, paleo, keto, and animal-based diets. Made from grass-finished beef, grass-finished tallow, and salt, each bar contains approximately half a pound of dried beef condensed into a 2-ounce format, delivering 400+ calories with an 80/20 fat-to-protein ratio. The product addresses a specific gap in the market: providing high-quality, portable nutrition for people who struggle with the logistics of maintaining low-carb and ancestral eating patterns while traveling, working, or in situations where conventional food options are unavailable.

The company positions the bar as a modern refinement of pemmican, the preservation method developed by Native Americans and used by historical explorers like Shackleton and Peary. Rather than relying on modern stabilizers and preservatives, The Carnivore Bar uses the ancient drying and fat-preservation technique combined with regeneratively raised beef from Joyce Farms. The bars require no refrigeration, no cooking, and no preparation, making them functional for airport layovers, outdoor adventures, work emergencies, and long-term storage scenarios.

The company was founded to meet a genuine need within low-carb and carnivore communities for portable, whole-food nutrition. The founder launched a Kickstarter in 2019 to fund production scaling, emphasizing that the product requires modern technology and significant startup costs to manufacture properly without compromising ingredient quality or using synthetic additives.