Peluva

Peluva designs minimalist barefoot shoes built from the ground up to balance authentic foot function with everyday wearability. The company's core philosophy centers on enabling natural postural alignment and gait patterns by allowing the foot's thousands of nerves to communicate directly with the brain about terrain, texture, and movement. Each shoe features five individual toe slots, zero-drop soles, increased flexibility, and a wide toe box, designed to feel like walking barefoot on a putting green while providing protection from hard surfaces.

The product line spans multiple use cases: the Strand Lightweight Trainer serves as an all-purpose trainer for walking and casual wear; the Strand ATR offers rugged all-terrain performance with Kevlar puncture-proof soles for rucking and trekking; the Apollo Golf provides specialized support for golf swings; and dress-oriented options like the Napa Dress Hybrid and Desert Boot extend barefoot functionality into formal and casual settings. Women's styles include the Zen Suede Slip-On and Women's Carrie ST, each maintaining the core barefoot design principles while addressing specific lifestyle needs.

Peluva positions itself as a family business dedicated to exceptional product quality and customer education. The brand emphasizes that wearers don't need to be athletes and face no learning curve, as the shoes enable foot strength, mobility, and resilience through everyday standing and walking rather than high-impact activities. The company explicitly cautions that its styles are not recommended for running, focusing instead on comfortable walking that allows natural foot movement according to individual biomechanics.