About
P-TAL crafts kitchenware and home decor from brass, copper, and kansa, drawing on India's UNESCO-listed Thathera metalworking tradition from Punjab. The company partners with artisans to produce functional items like cookware, drinkware, and utensils that conduct heat efficiently and support sustainable practices. These pieces blend heritage techniques with designs suited for modern homes, offering lasting alternatives to disposable goods.
Products emphasize measured health benefits rooted in traditional use, such as copper vessels believed to enhance water quality over time. P-TAL focuses on integrated approaches by reviving artisan skills, boosting family incomes, and creating accessible options for everyday cooking and serving. This strategic revival makes cultural crafts practical for those seeking optimized daily routines.
Longevity Contribution
- Revives India's only UNESCO-listed metal craft from Punjab artisans, directly supporting 80 artisan families with 1200% income growth.
- Uses traditional alloys like brass, copper, and kansa for heat-conducting cookware that reduces gas use and promotes sustainability.
- Combines ancient techniques with modern urban designs for cookware, drinkware, and decor that fit contemporary kitchens.
- Offers personalized gifting options and pre-packaged sets alongside B2C and wholesale channels.