About
Hu Chocolate crafts organic, Fairtrade dark chocolate bars and snacks using simple ingredients like cacao, unrefined coconut sugar, and cocoa butter. The company avoids refined sugar, lecithins, sugar alcohols, palm oil, soy, and gluten to deliver indulgent taste without industrial additives. This measured approach stems from the founders' personal health journeys and their paleo-inspired restaurant origins.
Products include dark chocolate bars in flavors like Salty and Hazelnut Butter, milk chocolate options, gems, bites, hunks, and grain-free crackers. Available in over 34,000 stores across the US, Canada, and the UK, these items support sustainable snacking with familiar, vetted components. Hu emphasizes ingredient simplicity for everyday enjoyment.
The ethos centers on getting back to human by prioritizing real food that aligns with wellness practices. Founders Jordan Brown, Jason Karp, and Jessica Karp drew from research on gut-brain connections and inflammation to create accessible, high-quality treats. This strategic focus enables optimized choices in a landscape of processed options.
Longevity Contribution
- Uses only 3 core simple ingredients in base dark chocolate: cacao, unrefined coconut sugar, cocoa butter.
- Strict guardrails exclude refined sugar, soy, gluten, palm oil, sugar alcohols, lecithins, and emulsifiers.
- Organic and Fairtrade certified cacao with paleo-inspired formulations.
- Expanded from restaurant to nationwide retail in 34,000+ stores while maintaining ingredient standards.