About
Discover The Palm Beaches promotes Palm Beach County as a leisure travel and meetings destination. It serves as the official destination marketing organization, funded by a bed tax from lodging guests. The organization plans initiatives in sales, marketing, research, visitor services, and industry relations to increase visitation.
Longevity Contribution
- Official destination marketing organization contracted by Palm Beach County.
- Funded primarily by bed tax to support tourism growth without direct consumer costs.
- Focuses on America's First Resort Destination branding with emphasis on genuine hospitality and diverse coastal experiences.
- Operates under strategic pillars including revenue optimization, destination development, and social inclusion.