About

Branch Basics offers a line of plant- and mineral-based cleaning products designed to replace conventional cleaners. The core product, The Concentrate, dilutes into multiple solutions for all-purpose cleaning, bathroom use, laundry, and more, minimizing the need for multiple bottles. This approach supports a cleaner home environment with fewer synthetic chemicals.

The company emphasizes sustainable practices through refill pouches, reusable bottles, and biodegradable formulas safe for sensitive skin, septic systems, and the planet. Products like Laundry Detergent and Oxygen Boost perform effectively in cold water, preserving fabrics and saving energy. Their focus lies on measured steps toward a toxin-reduced living space.

Rooted in the founders' experiences with health improvements from eliminating harmful exposures, Branch Basics provides practical tools for sustained home care. The Wellness Center offers guidance on natural living and cleaning tips to integrate these products into daily routines.

Longevity Contribution

  • Single Concentrate product dilutes into multiple specialized cleaners, reducing clutter and waste.
  • Plant- and mineral-based formulas that are EWG-Verified, Made Safe certified, and free of common allergens, dyes, and GMOs.
  • Refillable systems with pouches and reusable bottles to minimize plastic use and promote sustainability.
  • Effective in cold water for laundry and safe for septic systems, supporting energy efficiency.