AG1 (Athletic Greens)

AG1 is a daily health drink that combines 75 high-quality vitamins, minerals, prebiotics, probiotics, adaptogens, and whole-food sourced ingredients into a single serving. Founded in 2010 by Chris Ashenden, a former New Zealand police officer, the company was built to address nutrient gaps that persist even with a quality diet. The formula has been continuously refined since its inception, with the current AG1 Next Gen version featuring five clinically-studied probiotic strains and upgraded vitamins and minerals based on the latest nutritional research.

AG1 positions itself as a foundational nutrition solution designed to replace multiple supplements: a multivitamin, probiotics, greens powder, vitamin B complex, and vitamin C tablets. The company emphasizes bioavailability, meaning the ingredients are selected specifically for how easily your body can absorb and utilize them. Each serving contains less than 1 gram of naturally occurring sugar, uses no artificial sweeteners, and relies on stevia as a natural sweetener.

The company's approach centers on four pillars: rigorous research, strategic sourcing, strict manufacturing practices, and comprehensive testing. AG1 is third-party tested for 950 contaminants, impurities, and allergens, and holds NSF Certification for Sport. The formula has been studied across multiple gold-standard, placebo-controlled clinical trials demonstrating its ability to close common nutrient gaps and support gut health across different lifestyles and diets.