Shift Adapt

Shift Adapt is a performance training platform that integrates breathwork, movement, and nervous system education to optimize stress response and peak performance. The company offers structured programs, science-based breathing protocols, and expert-led education designed for athletes, executives, first responders, and individuals seeking sustainable high performance without burnout. Their approach centers on the principle that discomfort signals the body's intelligence, and learning to engage with that signal builds genuine resilience.

The platform delivers training through multiple formats: an all-access membership with daily programs, specialized 24-week endurance training using their proprietary Breathing Gear System, tailored 2-week breath practices, and foundational micro-courses. Users access content via a mobile app that tracks workouts and performance metrics. For those seeking personalized guidance, Shift Adapt offers elite 1-on-1 coaching with custom protocol development and direct access to certified coaches.

Founder Brian Mackenzie developed these protocols through decades of work with Olympic athletes, professional performers, military operators, and people managing chronic health conditions. The methodology integrates respiratory training, movement, strength and conditioning, and endurance work into a unified system. Shift Adapt positions breathing as the connective element across all aspects of human performance and recovery.