About

Pluck offers organ-based seasoning blends that integrate grass-fed beef organs into everyday meals. These shakers contain freeze-dried powders of liver, kidney, spleen, heart, and pancreas from New Zealand pasture-raised cows, mixed with organic herbs, spices, and unrefined sea salt. Users sprinkle them on dishes as a simple swap for salt and pepper to add nutrients without changing habits.

The approach centers on making nutrient-dense foods accessible and enjoyable. Organ meats provide bioavailable vitamins and minerals in a savory form that appeals to adults and children alike. This method supports measured nutrition through familiar foods, drawing from the founder's experience as a chef creating functional products for family health.

Products align with keto, paleo, and gluten-free diets, with some flavors suitable for AIP protocols. Sourcing emphasizes regenerative farms with no GMOs, hormones, or antibiotics, ensuring quality close to nature.

Longevity Contribution

  • Blends freeze-dried grass-fed beef organs (liver, kidney, spleen, heart, pancreas) into flavorful shakers that mask organ taste while delivering nutrients.
  • Sourced exclusively from New Zealand pasture-raised, grass-fed, grass-finished cows on regenerative farms with no GMOs, hormones, or antibiotics.
  • Designed as a direct salt-and-pepper replacement for effortless integration into any meal, including takeout and kid-friendly dishes.
  • Third-party tested with no fillers, sugar, gluten, or additives, offering kid-friendly savory profiles.