About
Fabulous offers a self-care coaching app that guides users in building sustainable healthy habits through behavioral science. Born at Duke University’s Center for Advanced Hindsight, the app provides structured journeys for routines like healthy eating, sleep tracking, stress management, and finding purpose. Users stack small daily tasks into meaningful rituals, supported by on-demand coaching, human coaches, and community circles.
The approach emphasizes measured changes with morning, afternoon, and evening routines to create structure. Features include short audio sessions, challenges in areas like movement and nutrition, and tools for deep work and ADHD organization. This integrated system helps individuals achieve goals with precision, drawing on methods used by elite performers.
Personalized paths make habit formation accessible, fostering long-term well-being without overwhelm.
Sources
Longevity Contribution
- Incubated at Duke University’s Behavioral Economics Lab with input from behavioral economists and psychologists.
- Combines app-based journeys with live human coaching and 24/7 on-demand audio library.
- Uses habit stacking and BBST methodology to turn tiny tasks into lasting routines.
- Includes specialized tools like Sleep Tracker, ADHD Organizer, and deep work focus modes.