Alitura

Alitura is a natural skincare company founded by Andy Hnilo, a model and professional baseball player who developed the product line following a severe accident in 2011 that left him with facial scarring and multiple injuries. Rather than accept conventional treatment options, Hnilo researched natural ingredients and nutrition-based approaches to accelerate his own healing, using himself as the primary test subject. He returned to modeling within eight weeks and subsequently formalized his formulations into a complete skincare collection.

The company operates on a nutrition-first philosophy, using only 100% pure, organic ingredients sourced globally and from their base in Haleiwa, Hawaii. Every component serves a specific purpose with zero fillers or toxic preservatives. Products are hand-crafted and packaged in Miron glass from the Netherlands, which blocks artificial light and eliminates the need for synthetic preservatives. The ingredient base includes native Hawaiian flowers pollinated by local bees, creating proprietary blends designed to support skin cell rejuvenation and repair without carcinogenic compounds.

Alitura's approach emphasizes visible results through cellular optimization rather than masking symptoms. The product line addresses multiple aspects of skin health: cleansing, exfoliation, hydration, nourishment, and targeted treatment. The company has grown to serve over 100,000 customers across 95 countries and received Luxlife Magazine's 2024 Award for Best Natural Skincare and Eco-Excellence's 2023 Award for Best Skincare for Him and Her.